Published on January 10, 2024 - News

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ROCK UP'S MISSION, VISION & CORE VALUES. 


At Rock Up, our core values, mission, and vision are not just words on a page; they are the principles that shape everything we do. As passionate climbers and dedicated community members, we can see the power climbing has to develop self confidence, make memories and provide endless fun. Join us as we explore the driving forces behind our centers, from our commitment to inclusivity and personal growth to our vision to inspire us all to Reach New Heights.


Bringing people and communities together to have fun, get active, develop self-confidence and create memories. 

 Our mission is rooted in the belief that by fostering connections and cultivating shared experiences, we can empower individuals and strengthen communities. Through climbing , soft play or our SEND and Home Education sessions, we aim to not only promote physical well-being but also to nurture personal growth and self-confidence. By providing opportunities for fun, active participation, and meaningful interactions, we strive to create lasting memories that transcend the moment, leaving a positive impact on everyone that pays us a visit. Ultimately, our mission is a testament to our commitment to building a healthier, happier, and more connected world, one joyful moment and shared adventure at a time.

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To inspire us all to Reach New Heights.

At our centres, our motto has always been to 'Reach New Heights'. It isn't just about climbing our walls; it's about embracing the spirit of adventure and personal growth. We believe that each climb presents an opportunity for our climbers to push beyond their perceived limitations, to conquer challenges, and to discover their self confidence. Whether it's mastering a difficult wall, overcoming a fear of heights, or simply stepping outside of your comfort zone, we strive to inspire and support our community in their journey to Reach New Heights, both on and off the wall. By fostering a culture of ambition, resilience, and continuous improvement, we empower individuals to soar to greater heights in all aspects of their lives

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1. Safety

Committed to the safety of our employees, customers, and communities, we ensure security through proactive measures, training, and continuous improvement.

2. Wellbeing

Promoting holistic well-being through joyful challenges, we create a positive environment, that nurtures personal growth, resilience and healthier lives for all. 

3. Inclusion

An inclusive environment where everyone feels valued, respected and empowered. Celebrates unique qualities everyone brings, ensuring that individuals are heard. 

4. Fun

Foster a vibrant and enjoyable environment that sparks joy, creativity, and camaraderie. A setting where laughter and enthusiasm flourish and fun is encouraged and celebrated. 

5. Teamwork

Together we turn dreams into reality, as each team member goes above and beyond their individual potential. As a team, we achieve remarkable results. 

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START YOUR ADVENTURE! 

BIRMINGHAM

HULL

LAKESIDE

MANCHESTER

MEADOWHALL

RUSHDEN LAKES

WALTON ON THAMES

WATFORD

WHITELEY